Riding your bike should enable you to go anywhere life takes you, which is why it’s so important to have a bike lock you trust. ABUS tasked us with coming up with a campaign to show how their new line of high security bike locks give cyclists the piece-of-mind to take their bike without thinking twice.
Campaign, Print, Photography
CREDITS:
Art Director: Rebecca Fletcher/ Jamie Gurnell
Copywriter: Drew Pautler / Evan Fry
Creative Director: Drew Pautler
Agency: Good Fortune Collective, Vancouver
Photographer: Makito Inomata
Retouching: Casey Kerrick
The Staples team tasked us with developing a brand identity for one of their internal creative teams. The process involved developing the brand’s personality, values, goals, voice etc. as well as the visual identity. One of the big focuses of this internal team is accessibility which became a theme that we worked into the visual identity.
We landed on the name Station because a Station is a place where people go that enables them to move. From one destination to another, in many different directions, near or far. In many ways a creative agency is like a Station, a place where brand partners arrive to be transported to many different destinations depending on their goals, and the agency is the vessel that helps them get there.
Keeping in mind the concepts of accessibility and movement, we landed on information design as a source of inspiration for the visual identity. Information design is meant to be accessible and easy for all to understand regardless of language. With that in mind, we started with the logo which we designed to be bold, legible and approachable. With a clean rounded sans serif typeface as the base, we incorporated a subtle arrow shape into the “t’s” an “I”. The arrow is a universal way-finding symbol understood by all, it is also implies motion. We wanted this logo to feel sturdy and strong but also to have a sense of motion, after all, a station’s purpose is to take you places. With that as a basis, we were able to fully flesh out the visual identity.
Brand Identify, Illustration, Digital
CREDITS:
Creative Direction: Vince Kwok / Gabriel Chui
Art Direction: Rebecca Fletcher / Cassandra Chanes
Design & Illustration: Rebecca Fletcher / Irene Ahn
UX/UI: Nikki Ji / Daniela Pichardo
Frond End Development: Mich Gonzalez / Carlos Lavara
Agency: PNI Media
Campaign, Print
CREDITS:
Art Director: Rebecca Fletcher / Jamie Gurnell / Darryl Spreen
Copywriter: Evan Fry / Drew Pautler
Creative Director: Drew Pautler
Agency: Good Fortune Collective, Vancouver
Costco’s 2020 Holiday Gift Guide was all about the DIY spirit of 2020. It was a year of people working from home, parents becoming teachers, discovering new hobbies, and finding new ways to connect with loved ones. In a time when people couldn’t be together physically, sharing memories though Photo Gifts was a way for people to share memories and feel together while being apart. The DIY spirit was captured in the scrapbook look and feel of the holiday campaign though the use of layering textures, imagery, and typography.
Campaign, Print, Digital
CREDITS:
Creative Director: Vince Kwok / Gabriel Chui
Art Direction: Rebecca Fletcher / Karina Contreras
Design: Rebecca Fletcher / Karina Contreras
Web Development: Mich Gonzalez
Agency: PNI Media
Layout, Print
CREDITS:
Art Director: Rebecca Fletcher/ Darryl Spreen
Copywriter: Drew Pautler
Creative Director: Drew Pautler
Agency: Good Fortune Collective, Vancouver
Wronko Woods creates distinctive furniture and objects by hand. The objective was to create a brand for Wronko Woods inspired by the natural landscapes of Alberta.
Print, Digital, Brand Creation
Art Director/Designer: Rebecca Fletcher
Client: Wronko Woods
Photographer: Robert Faulkner / Caleb Maurice
Sam’s Club’s member newsletters have gone over many transformations over the years, and have mostly followed the same general format. For their 2021 refresh they wanted to break the mold and try something new. We created a new newsletter for them based on modules that can mix and match and be flexible based on the story being told. The modules contained some of the same product focused elements as the previous newsletters, with the addition of storytelling modules with the goal of making a more emotional connection with members.
Digital
CREDITS:
Creative Direction: Gabriel Chui
Art Direction: Rebecca Fletcher
Design: Rebecca Fletcher / Ting Liang
Agency: PNI Media
In an age of constant distractions, Return to Earth is a film that encourages people to take back their time by riding their bikes. As film promotion, we created a VR experience where people can feel what its like to ride like one of the best slopestyle mountain bike athletes in the world. The footage used in the VR experience was shot during a segment of the film to not only get people excited for Return to Earth, but to also get them excited to get out there and ride their bike.
Film, VR, Event Activation
CREDITS:
Art Director: Rebecca Fletcher/ Darryl Spreen
Copywriter: Drew Pautler
Creative Director: Drew Pautler
Cinematographers: Anthill Films
Athlete: Brett Rheeder
Agency: Good Fortune Collective, Vancouver
Campaign, Print
CREDITS:
Art Director: Rebecca Fletcher/ Jamie Gurnell
Copywriter: Drew Pautler
Creative Director: Drew Pautler
Agency: Good Fortune Collective, Vancouver
With the launch of Staples updated Print and Marketing Services site, they needed some updated photography to fill the site with inspirational images for their customers. The goal of this shoot was to create inspirational imagery to show customers the possibilities of what they can create with Staples products. The products in the imagery contained designs created by the PNI team, as well as blank products where designs could be inserted in post based on the needs of the Staples team.
Photography, Digital
CREDITS:
Creative Direction: Vince Kwok
Art Direction: Rebecca Fletcher & Gabriel Chui
Design: Connie Azad
Photography & Styling: Sophia Hsin
Agency: PNI Media
Rockshox tasked us with coming up with a series of fun website takeover artworks for the release of their new DeBonair shock. The artwork would appear on Pinkbike.com, and was designed to be bold, attention grabbing and fully embody the Action Is Everything Campaign style.
Print, Digital
CREDITS:
Art Directors: Rebecca Fletcher
Copywriter: Drew Pautler
Creative Director: Drew Pautler
Agency: Good Fortune Collective, Vancouver